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The ReThinker Volunteer Program was created in the years leading up to Aarhus as the European Capital of Culture in 2017 and is now driven by VisitAarhus. The vision is to continue the development of a diverse, dedicated group of more than 2000 volunteers, which helps support the city’s blossoming cultural and business sectors and makes a positive impact on anyone in Aarhus including visitors and residents alike. The success of our Volunteer Program is founded on a strong sense of identity, community and affiliation, and our ReThinker volunteers have a huge impact on the city with their level of hospitality and welcoming attitude.